Hi, I’m SB — an independent, US based, Strategic Brand & Web Designer. I work 1:1 with ambitious business owners to transform their service-based small businesses, into solid brands.
From the bigger picture, to the finer details, from strategy to design, I combine the best of both worlds, by delivering comprehensive, strategy-led branding and design solutions, that provide a firm foundation for taking your business to the next level and marketing it more effectively, with confidence.
Brand strategy uncovers what drives your brand, defines its goals and values that help shape the brand culture and experience. Brand strategy gives you a deeper understanding of your audience, competition, and what sets your business apart. It also involves defining a brand personality and tone of voice, with messaging that resonates and appeals to your target market.
Brand strategy not only informs potential design directions, but also provides the brand clarity that forms the foundation for long-term marketing success.
Deliverables Include:
• Brand purpose
• brand Positioning
• Brand Persona
• brand Messaging
Brand Identity design, with the logo design at its foundation, also involves creating a distinctive visual style that is applied across all touchpoints, ensuring that your brands appearance remains on point, on point, in alignment with its essence.
A strong brand identity not only sets your brand apart from the competition but also boosts impact, trust, and credibility when executed correctly and consistently.
Deliverables Include:
• logo design
• brand identity design
• Brand Collateral
• brand styleguide
A well-designed website acts as a 24/7 sales and marketing powerhouse, accessible from anywhere. Our goal isn’t just to create something visually appealing but to build a site that drives real value and growth for your business.
Here are a few things to know about the websites we make:
• They are fully custom and responsive, and are built from A to Z, from copywriting to design, development, animations, integrations and hosting.
• They are marketing websites that are typically 5-10 pages.
• They are built in webflow which not only allows for total design control, but also has a user friendly backend content management system that allows you to make edits and add your own dynamic content like new projects, team members, blog posts etc, without having to touch the design or worry about site maintenance.
Deliverables Include:
• copywriting & wireframes
• web design & Web development
• content management system
• Hosting, integrations & support
1
kickoff & extraction
Once the project has begun, you will be sent a survey about their project to fill out in order to extract more information.
2
analysis & research
Upon survey completion, further industry analysis and market research will be carried out in preparation for the workshop.
3
Brand Strategy workshop
The workshop could take anywhere from 2-6 hours via video call. Through close collaboration we will establish brand clarity.
4
brand Strategy guide
After the brand strategy workshop, all the Insights derived will be distilled and delivered as a brand strategy guide.
1
moodboard
The moodboard is based off the brand strategy insights and helps bridge the gap between brand strategy and design direction.
2
logo design
Logo design is where the real creative work begins. The logo is the face of the visual brand and it sets the tone for the rest brand identity.
3
brand identity design
We'll then create a design language unique to your brand, with a color scheme, patterns, fonts, textures, imagery and more,
4
brand collateral
After that we can apply your new brand identity visuals across all mediums, both digital and print, ensuring a cohesive look and feel.
5
brand style guide
The final stage is creating a manual that provides clear guidelines on how to apply the visual brand consistently and correctly.
1
brand audit
First we need to see if there is a brand in place to work with. If there isn't one or if the current brand needs updating, that will need to be taken care of before web design.
2
website strategy
We'll kick off with a brief meeting to determine the website goals, its functionality, the site structure and page sections. (This is sometimes included as part of the brand strategy workshop.)
3
copywriting & wireframes
The website copy is based off the information derived from the brand strategy, and is presented in wireframes in order to determine that the right content is going in the right place.
4
visual web design
Once the written copy and wireframes have been approved, we can begin the visual webdesign which is always based off the brand identity design.
5
web development
After the visual webdesign has been approved, we can start building the website in webflow; the most powerful website builder platform out there.
6
optimisation
The design will then be optimized for all screen sizes, along with configuring any integrations, animations, on page SEO and anything else.
7
launch
We’ll create your own webflow account where the website will be transferred to, set up hosting, connect your custom domain name and go live.
8
training & support
After a brief training session you’ll know how to make edits to the site and add dynamic content while the design stays intact.
The investment starts at 3k.
This package is ideal for entrepreneurs or business owners who are just getting started but are not ready to invest in full branding yet.
Deliverables Include:
• Basic brand strategy
• Logo design suite (up to 3 options)
• Color scheme & typography
• Up to 2 pieces of brand collateral
• Basic brand styleguide
The investment starts at 6k.
This package is ideal for entrepreneurs or business owners who already know their business pretty well and are ready to invest in building their brand.
Deliverables Include:
• Comprehensive brand strategy, which includes defining brand purpose, positioning, persona and messaging frameworks
• Logo design suite (Up to 5 options)
• Color scheme & typography
• Supporting graphics like patterns, textures, imagery, and icons
• Design for all digital touchpoints
• Social media templates
• All required brand collateral, stationary and promotional items
• Comprehensive brand guide
The investment could be anywhere from 5–15k+
Bespoke packages typically combine both branding and web design, as web design can only be tackled after branding.
Inquire for more info.
Brand strategy uncovers what drives your brand, defines its goals and values that help shape the brand culture and experience. Brand strategy gives you a deeper understanding of your audience, competition, and what sets your business apart. It also involves defining a brand personality and tone of voice, with messaging that resonates and appeals to your target market.
Brand strategy not only informs potential design directions, but also provides the brand clarity that forms the foundation for long-term marketing success.
Deliverables Include:
• Brand purpose
• brand Positioning
• Brand Persona
• brand Messaging
Brand Identity design, with the logo design at its foundation, also involves creating a distinctive visual style that is applied across all touchpoints, ensuring that your brands appearance remains on point, on point, in alignment with its essence.
A strong brand identity not only sets your brand apart from the competition but also boosts impact, trust, and credibility when executed correctly and consistently.
Deliverables Include:
• logo design
• brand identity design
• Brand Collateral
• brand styleguide
A well-designed website acts as a 24/7 sales and marketing powerhouse, accessible from anywhere. Our goal isn’t just to create something visually appealing but to build a site that drives real value and growth for your business.
Here are a few things to know about the websites we make:
• They are fully custom and responsive, and are built from A to Z, from copywriting to design, development, animations, integrations and hosting.
• They are marketing websites that are typically 5-10 pages.
• They are built in webflow which not only allows for total design control, but also has a user friendly backend content management system that allows you to make edits and add your own dynamic content like new projects, team members, blog posts etc, without having to touch the design or worry about site maintenance.
Deliverables Include:
• copywriting & wireframes
• web design & Web development
• content management system
• Hosting, integrations & support
1
kickoff & extraction
Once the project has begun, the client will be sent a survey about their project to fill out in order to extract more information.
2
analysis & research
Upon survey completion, further industry analysis and market research will be carried out in preparation for the workshop.
3
Brand Strategy workshop
The workshop takes anywhere from 2-6 hours via video call. Through close collaboration we will establish brand clarity.
4
brand Strategy guide
After the brand strategy workshop, all the Insights derived will be distilled and delivered as a brand strategy guide.
1
moodboard
The moodboard is based off the brand strategy insights and helps bridge the gap between strategy and design direction.
2
logo design
Logo design is where the real creative work begins. The logo is the face of the visual brand and it sets the tone for the rest brand identity.
3
brand identity design
But a brand is not just a logo. We then create a design language unique to your brand, with a colors scheme, patterns, fonts, textures, imagery and more,
4
brand collateral
We can then apply your new brand identity visuals across the board, both digital and print, ensuring a cohesive look and feel.
5
brand style guide
The final step is creating a manual that provides clear guidelines on how to apply the visual brand consistently and correctly.
1
brand audit
First we need to see if there is a brand in place to work with. If there isn't one or if the current brand needs updating, that will need to be taken care of before web design.
2
website strategy
We begin with a brief meeting to determine the website goals, its functionality, the site structure and page sections. (This is sometimes included as part of the brand strategy workshop.)
3
copywriting & wireframes
The website copy is based off the information derived from the brand strategy, and is presented in wireframes in order to determine that the right content is going in the right place.
4
visual web design
Once the written copy and wireframes have been approved, we can begin the visual webdesign which is always based off the brand identity design.
5
web development
After the visual webdesign has been approved, we can start building the website in webflow; the most powerful website builder platform out there.
6
optimisation
The design will then be optimized for all screen sizes, along with configuring any integrations, animations, on page SEO and anything else.
7
launch
We’ll create your own webflow account where the website will be transferred to, set up hosting, connect your custom domain name and go live.
8
training & support
After a brief training session you’ll know how to make edits to the site and add dynamic content while the design stays intact.
The investment starts at 3k.
This package is ideal for entrepreneurs or business owners who are just getting started but are not ready to invest in full branding yet.
Deliverables Include:
• Basic brand strategy
• Logo design suite (up to 3 options)
• Color scheme & typography
• Up to 2 pieces of brand collateral
• Basic brand styleguide
The investment starts at 6k.
This package is ideal for entrepreneurs or business owners who already know their business pretty well and are ready to invest in building their brand.
Deliverables Include:
• Comprehensive brand strategy, which includes defining brand purpose, positioning, persona and messaging frameworks
• Logo design suite (Up to 5 options)
• Color scheme & typography
• Supporting graphics, like patterns, textures, imagery, and icons
• Design for all digital touchpoints
• Social media templates
• All required brand collateral, stationary and promotional items
• Comprehensive brand styleguide
The investment could be anywhere from 5–15k+
Bespoke packages typically combine both branding and web design, as web design can only be tackled after branding.
Inquire for more info.
From the bigger picture to the finer details, from strategy to design, I combine the best of both worlds, by delivering comprehensive, strategy-led branding and design solutions, that provide a firm foundation for marketing your business more effectively and with confidence.
