A rebranding project for Dever pest control looking to reposition themselves to service the residential market. The underlying premise uncovered, was that people do not like pests and want to see them swiftly eliminated. So having pest issues, often triggers a subconscious sense of aggression in the mind of the customer.
As a result, the chosen visual direction has a certain ‘military / aggressive’ vibe to it, thereby effectively appealing to the homeowners’ subconscious, while conveying attention to detail and efficiency.
