Moshiach Academy is an online school dedicated to teaching about the topic of Moshiach from Judaisms perspective. The goal was that the teachings should be presented in both an easy to digest and aesthetically pleasing way, thereby appealing to a more modern, younger generation that may be less inclined to study from the traditional books.
The brand strategy approach helped us determine the brand archetype as a mix of both the Sage and Ruler which is reflected in the name; Moshiach (Ruler) and Academy (Sage), and also informed the design direction to be something both academic and regal.
