Keren Kever Rachel is a non profit organization with a goal of increasing the awareness and connection to Kever Rachel among diaspora Jewry and supporting supporting various social causes connected to Kever Rachel.
The Visual identity is based off of Rachels tomb as it is among the most widely painted landmarks in Jewish art. This helps Keren Kever Rachel be easily recognized and supports their aspired positioning as the ‘go to’ organization for everything Kever Rachel. The warm color theme reflects the organizations caring nature and are also colors associated with the actual tomb, its landscape and history.
