FlightBlitz was looking rebrand itself from just another travel agency that primarily focused on deals, to a highly specialized concierge travel agency that focuses on luxury travel packages and experiences. Therefore it was crucial that the new brand identity exude a more premium vibe in order to appeal towards the new target audience.
The new logo identity is minimal, clean and expansive, and the plane underlining the wordmark connotes how FlightBlitz positions itself as a provider of outstanding service and assistance to their clients throughout their journey, from beginning to end.
“SB really put himself into our shoes throughout the design process to create an exceptional visual identity. I can’t say enough how thankful I am to have worked with him.”
David Kaye | FlightBlitz, CEO
