Vi La Mar

project info:
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Vi La Mar is a stunning contemporary oceanside vacation rental based in Florida, literally on the beach with beautiful views all around and no surrounding neighbors. Vi La Mar was chosen as the name as ‘La Mar’ means ‘the sea’ in Spanish and the words ‘vi la’ can be combined into ‘villa,’

The single soaring bird featured in the logo mark connotes the idea of ‘serenity’ which captures the brands essence, and the sun and sea immediately communicate that the property is on the beach. The color scheme reflects the color of the property and of course, the sea.

services:
Brand Strategy
Brand Naming
Logo & Brand Identity Design
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