London Jeweller seeks to revolutionize the diamond industry that is notorious for taking advantage of peoples wallets, through radical transparency, education and a high level of personal service. Led by Dovi – ‘the face of London Jeweller’ on social media, the time came to work on their visual branding and website to help boost their brands online credibility and digital presence.
The idea for logo mark was one of those rare projects that just happened to effortlessly align with the name; a combination of the union jack (London), and 4 diamonds (jeweller).